Effective Communication and Public Relation Management †Free Samples

Question: Discuss about the Communication and Public Relation Management. Answer: Introduction The main emphasis of this research study is to examine the effectiveness of communication and public relation in the tour and travel industry. Communication is a vital aspect of service industry which is responsible for the success and failure of the organisation (Alhroot, 2015). Moreover, relation with the shareholders, stakeholders and customers ensures the growth of the company effortlessly. Communication and constructive public relations within the organisation gives favourable work environment/organisational culture to the employees that helps in employee engagement and ultimately provides more productivity and performance of the organisation. External effective communication with the customers, vendors and other external stakeholders provides goodwill and negotiable position for the business in the market place. In this study, the concept of communication and public relationship has been illustrated. It represents the two main concepts that are effective team communication and role of corporate communication and public relation writer to explore improvement areas in the administrative department. Recommendations are also provided to implement the training program effectively. Background Communication is a business saving concept which cannot be avoided by the management. It helps the company in attaining the competitive advantage and survival of the company in the intense competition of the market. It helps in management of internal and external environment and resolving issues of employees and stakeholders naturally. Furthermore, public relation is concept that helps a company maintain and creating its positive image in the market to attract the investors (Hendrix and Hayes, 2009). It also helps in building strong relationship with the stakeholders of the company of the management. In the present context, Johns Outback Adventure Company is dealing with some issues associated with the communication and public relation. The Australian company offers outback and adventurous services to the clients from foreign land or in land. However, it has been analysed that Chinese clients are valuable customers and the largest in the numbers. A guiding team is offered to their cu stomers to visit Australias natural beauty and experience adventurous sports like scuba diving and sky diving. Apart from that administrative department is concerned with the advertising and corporate communication in the organisation plus respond to the public queries in mails and media as a reputation management. In order to improve its services training program regarding communication and public relation concept has been explored below to train and motivate employees accordingly. Effective Team Communication Effective team communication is a leading feature that affects the consultancy services provides to the customers. In the present case also tour and travel involves the consultancy services by communicating with the clients and dealing with their different issues with the help of experts in the team. Thus, team management assists in communication with the same meaning and effective same solution for the clients (Cenere et al., 2015). Ability to communicate as a team provides accomplishment of the work by winning on the ground of team efforts. Additionally it helps in creating new ideas and innovation in the system of the company. Apart from this, team communication brings success to any plan with strong relationship in the team members. More to this, team communication facilitates cohesiveness as it strengthens the relation of team with the organisation as well as interconnection of team members with each other. It provides a supportive culture for the employees that encourage them t o share their thoughts more vigorously and openly. It also makes team members wanted and imperative when they share some information or idea among other with confidence. Not only this, the individual development of the team members, but also ensured when effective team communication is in the system. It facilitates the development and growth of the individual employee in its profession and career (Cenere et al., 2015). Team members are more systematically able to solve management and task conflicts by persistently communicating and learning from their seniors or by other members in the group. There are various benefits that encourage an organisation to implement a strategic approach to improve the team communication. Profitability is directly proportional to the effective communication as a team of the organisation (Diggs-Brown, 2011). When team is able to decode and understand each other well it reduces the time of interpretation and fast service to the client. It also decreases the risk of error and inappropriate action risk for the given situation. In addition to this, if any error occurs in the communication the system will rectify the mistake and improve its services in the upcoming projects. This encourages the team members to comprehend every task with the close watch and do every task very carefully. Besides that, effective communication in the team is essential to encourage and motivate personnels to open in the communication and inspire them to exchange creative ideas and innovation in the workplace (Diggs-Brown, 2011). It increases their involvement in every pr oject automatically as they feel more confident and respected as part of effective team. Furthermore, it also cater them enthusiasm to solve internal issues of the organisation as well as provides optimistic environment for stakeholders of the company. The effective team communication helps employees to treat each other as family and improve their relationship with each other, this makes easier for them to accomplish a task with better quality (Laskin, 2010). It has also been known that globalisation and competition is changing the market condition in a very unpredictable way. Thus, to ensure the survival of the organisation or even coping up with the external market environmental changes, it is mandatory for an organisation to deal in a healthy environment where effective team communication is a key characteristic. Moreover, in the complex situation and difficult environmental condition the confidential informations and implementation of strategies are only being guaranteed with the help of effective team communication (Laskin, 2010). It establishes a communication stru cture to the organisation that can solve the most of management related problems of the organisation and aids in quick adaptability of the change in management and even external environmental changes. On the other hand, it basically enhances the comprehensiveness and outlook of the team members towards the situation and the projects. The diversity in the backgrounds and with the increase in the number of team members the effectiveness also becomes less visible. However, swiftly team member start to comfort in the team environment and make the things at ease and secured for everybody (Smith and Mounter, 2008). Mutual understanding between the workers amplifies and even in the different and diverse cultural background which shows their adoptability and fusion abilities which is very necessary for the effective team communication. Moreover, to make the effective team communication the leader of the team must be very clear to articulate the clear massage and tasks to the team. That will give direction to the team members and they will set a goal for their future actions accordingly. The leader should also ensure responsibility of the team members as an individual, integration of motiv ation techniques and affirmative environment to guarantee the success of the task and project (Smith and Mounter, 2008). Therefore, it can be depicted from the above text, that effective team communication fixes various problems in the internal management related to the relationship crisis between employees and management, cultural diversity and issue of openness of the employees to share new ideas and creativity in the system (Chinemere, 2015). In the overall level, it enhances the positivity in the environment of the firm and increases the productivity by fastening the services provided to the customers. Effective team communication also facilitates direction to the employees to attain the organisational goals and objectives. It makes employee engagement and loyalty sense in the firm stronger and ensures sustainability in the working environment. Role of corporate communication and PR writers In the same manner, corporate communication and public relationship writer has a central position in offering tour and travel services to the customers. Corporate communication and PR writers influences all the market position of the company that direct benefits to the company. It improves the connection of the company with its clients, vendors, creditors, suppliers and crucial external stakeholders (Cornelissen, 2014). These connections help an organisation in dealing with the adverse situation when market position of the organisation becomes negative. Thus, it can be inferred that the function of corporate communication and public relationship writer is significant in an organisation which is in a service sector. Along with this, articulation of information and queries by the customers is effectively delivered by these writers regardless of the clients background and culture or language. These communication and public relationship writers are well aware and expertise to deal with d iverse people and to exchange information with them precisely. Likewise, the corporate communication also acts in the starting of any deal in the organisation; therefore it represents the face of the company and dealing carried on with their participation. For this reason, the companys goodwill and status is also been established by these public relationship writers and corporate communicators. The interaction from media to employees of the company by delivering written speeches, newsletters, messages for investors and interviews are also catered with the help of corporate communicators and public relation writers (Cornelissen, 2014). Whole of the process to handle the public image through interaction and communication with media is directed and controlled by the corporate communicators. They provide information and facts to present at the time of conferences and provide news in a local or international level. It also writes the speeches and arranges all the required event promotion banners flyers and graphic displays in the media. Thus, it can be ensured that it management the media affair for any organisation and delivers it information and speeches for the media conference. It is responsibility of the public relationship writer to maintain the official website of the company and provide effective and useful information to its stakeholders. In addition to this, it also creates written matters that are related with the upcoming events and their advertisement to increase stakeholders participation (Harrison, 2016). Furthermore, corporate communicators and public relation writers respond to the queries, calls and emails from the public which is a prominent way to interact with the general public directly. It maintains the image of the organisation in front of everyone and internationally. They also work as a coordinator when they fail to provide their services directly. They arrange speakers for corporate tours and local community groups which create presentations for them. At the same time, they are also responsible to manage the crisis which can demolish the public image of the company in any event or media interaction. They facilitate their professional advice to minimise the damage and methods to recover from the losses. The communicators and public relationship writer also handles critical and complex situations which involve serious issues such as accidental death in the workplace, strike with violence, layoff announcement and violence in the workplace or any other ethical issue (Harrison, 2016). They establish a proper strategically plan to minimise the loss and the basic backup plan to make out of the crises. Besides that, they also work with government officials, other companys staff and officers, attorneys and political officials to share the filtered information and develop a solution to resolve the crisis. Supplementary to this, corporate communicators and public relation writers manage all the blogs of the organisation on the internet and intranet (Booth and Matic, 2011). Similarly, they advice top level mangers and organisers on how to deal and communicate with the employees that helps in motivating them and increasing their involvement in the organisation. It helps the organisation in the productivity and performance of high quality. In addition to this, they are the basic communicator which provides information to the staff members about their training programs, announcement newsletters. In this manner, the corporate communicators and public relationship writers also incorporates corporate social responsibility in the organisation coherently and persuasively. It provides foundation for its implementation and execution of corporate social responsibility. Furthermore, it helps in providing information which enables public and stakeholders to know about the sustainability report and social performance of the company (Booth and Matic, 2011). It also facilitates internationalisation of the company and relaxes on the expansion and growth of the company. Thus, it can be implicated from the above study that corporate communication and public relation writers helps a company in maintain its image through professional expertise and delicate information sharing about the company (Chinemere, 2015). It maintains the secrecy of the company as well as it diplomatically helps the company in building up the healthy image of the company. Conclusion In the above context, it illustrates that effective team management and function of corporate communication and PR writer is a key aspect in managing the communication and public relation issues. A company can concentrate on team management so that the communication system in the organisation become flexible and helps the management to work with the employees as a team. It helps the leader in utilising employees full strength and energy to achieve any objective. It will facilitate the management higher productivity and performance of the organisation regarding communication and public relationship issue. The corporate communicator and public relation writer will ensure a strong image o the organisation in the market which gives management a power in a negotiating position plus it will help in creating positive external environment for the company. The effective communication provides filtered information of the company which can not harm companys image anytime also it handles crisis management or miss-happening in the organisation quickly with the effective planning and strategy. Apart from this, these both aspects such as effective team management and corporate communicator or PR writer will help the company in problem solving and minimising the risk of conflicts in the internal management of the organisation. Furthermore, organisational culture will also improve if communication in the organisation to become effective. Optimistic organisational culture will encourage employees for loyalty and their commitment towards family and inspire them to achieve their individual career gals concentrating on achieving the organisational goals too. Hence, in the end the research is very imperative findings to achieve a good position for organisation in from of its competitor as well as in adverse conditions due to effective communication and strong public relation policies followed by the management. It quickly resolves the issues of confusion and insecurity among the employees. It also facilitates strong response and condition in front of stakeholders that built their confidence in investment with the organisation and trust with their loyalty towards the company. Recommendations As a suggestion, in order to establish an effective communicating and public relation in the organisation management should consider some points while executing a training program which are given below: The process of hiring and selection of the employees should be precisely watched and done. The new hiring must be qualified and equipped with new technology and approach to solve the problems of the company (Nyachwaya, et al., 2015). Furthermore, training program for new members and existing employees who have less productivity and encouragement to carry on their task should be arranged. While giving training to the employees, there should b a light environment with less pressure so that employee can learn things without anxiety and burden. The management should respect and stimulate apt behaviour which encourage employees and let them feel valuable which increases responsibility factor in the employees (Nyachwaya, et al., 2015). Management should concentrate on efficacy of the work collaboration in front of employees as to optimal utilise the workforce and motivate them to effort more and more. Open communication and creativity in training program should be considered important part of training. Employees thoughts and sharing of innovation and new idea should be encouraged. Always give them direction to attain the goals of organisation simultaneously and concentration on team communication skill (Nyachwaya, et al., 2015). The massage or information related to any project of task must be communicated clearly and carefully. Try to built a trust between the employees and management and establish cooperating among the employees to encourage them work as a team. In addition to this, allocation of the task should be prominently instructed to the employees as well as problems and issues related task also provided to the employees to test their creative skills and approach (Harrison, 2016). Open to the suggestion and flexible environment among the employees with the management should be catered so that queries and hesitation of the employees can be addressed quickly. Measuring the team effectiveness is very necessary to evaluate the training effectiveness along with the analysis ability to adjustment of employees in a group task. Regulation and standards should be directed to the employees to set the ground rule for team members to solve little issues and queries. Role and responsibility should also be clearly acknowledged by the team members to avoid conflicts and confusion between them (Harrison, 2016). A team support should be made among them which will give confidence to them and inspire to achieve individual and organisational goals at the same time. Reference Alhroot, A. H. 2015. Measuring Public Relations and Communication a Case Study of Jordanian Hotels. International Journal of Economics,Commerce and Management 3(1), pp. 1-11. Austin, E.W., and Pinkleton B. 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